Eco Parking For Aeroportos de Portugal
When Y&R Portugal contacted us and said they needed a garden in an underground parking garage it was a little bit of a head scratcher.
"We have the plate shot." they told us, "You just need to create a garden scene parking spot that looks like it grew there."
Enter our talented photo-stylists and CGI wizards. We sourced monkey grass and paving stones as well as a health dose of fake flowers. Mix in a stock shot of a tree we were almost home. Ivy is not something you want to try to rip from a stock photo or even an on-set photo. So, we took a que from the likes of Saddington and Baynes and Giannini Creative. Just create the ivy as CGI elements. Michael got busy digitally 'growing' the ivy. It's kind of a random process, so he generated as many as 10 different iterations of the ivy before we got the right balance of density, shape, leaves and vines. The final result thrilled our team at Y&R and the image was exactly what the client wanted.
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